the rigorous m

bits and bobs, quotes and catching up

quotes: thinking through advertising

Posted by rigorousm on January 12, 2011

McLuhan’s version of riding the maelstrom was to forget what we think we know– about newspapers, laundry detergents, magazine ads, movies, clothing– and study objects as they really are (a phenomenological appraoch); so, for example, the front page of The New York Times is not just a summary of the news but also a series of discontinuous columns of pictures and print, collaged together in a frenzied fashion that recalls Cubist paintings, Joyce’s novels, and modern theories of physics. Something about the present conjures chaos, and it is changing the way we process thought, the way we act and consort with one another.

— Tracy Daugherty, Hiding Man, p. 152.

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